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It is critical to your venture's success that you choose the right design for your ecommerce website, particularly as this is your direct line of communication with your clients and customers. As this is a rather new field it is quite possible that you are not familiar with the features your ecommerce website should have. Your business aim should be to have your ecommerce website design effectively encourage users to return to your website often and regularly, and make a purchase on a great number of those return visits. The following tips for ecommerce website design will be beneficial to your success:

• Filtering Feature

While it is important to list all of your products on your ecommerce website, when a customer is looking for a specific product or service it can be frustrating to them to have to search through a huge list on your ecommerce website, sometimes numbering in the hundreds depending upon the range of products you have available. If your ecommerce website has a system that allows a customer to filter out any category of products or even specific tops to narrow down their search, you stand a much better chance of a transaction occurring. Filters such a price, size, popularity, color and the like will make the search much easier and quicker for a customer intent on purchasing. A search box that includes an auto-complete function will be of great benefit to your customers.

• Product Detailing

Customers are often frustrated when the product details fails to provide the information they require, so ensure your product descriptions address all the possible questions a customer may have about your products. When a business takes the time to provide a complete description of their products it instills confidence in their customers, and makes it easier for them to feel comfortable purchasing from you.

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